4. Customer relationship management (CRM)

Customer relationship management is a crucial aspect of ERP software as customers are the lifeblood of a business. CRM module plays a vital role in managing current customers, nurturing prospective customers, and optimizing sales processes. Some common features provided in basic CRM modules include contact lists, interaction history, and preliminary analysis.

These features are the fundamental components of a CRM system to ensure that the promotions you are offering resonate with your customers based on factors such as their purchase history.

If you are looking for a more powerful CRM module, there are some advanced features to consider. For instance, for a start-up, a comprehensive CRM program can provide significant benefits.

Such programs can store accurate records of both loyal and potential customers, which can be a significant advantage for the business. This information is highly valuable and applicable to your marketing and sales activities, especially when your resources are still limited.

A powerful ERP software with a strong CRM module, such as VNG Cloud ERP, can gather more information from customers than just their names and email addresses. It can also record and track your interaction history with both loyal and potential customers, such as content sent to each customer. This can reduce repetition in communication, optimize sales processes, and enable better targeting.

Segmentation features also enable you to do more with your customer data. Instead of just checking your customers' location, you can target them according to regions. For example, you can send marking materials to selected customers from suitable areas. Personalized marketing always has a higher conversion rate than a generic approach.

The CRM module of ERP can also help you identify priority customers and tailor sales campaigns to offer them relevant services according to their needs. It allows you to uncover additional sales opportunities that you may find difficult before.

The CRM module also offers a visual dashboard and detailed reports. Similar to the financial management module we discussed in the last post, you can use the dashboard to conduct quick analysis and evaluate the efficiency of your sales and marketing activities.

The report feature helps you identify trends and delve deeper into the data, allowing you to make timely decisions to improve your business and marketing processes, both in the short and long term.

5. Human resources (HR) management

The Human Resources management module is another module that is relevant to every department within a company, similar to the financial module we discussed in the last post. Due to its crucial role in processing information, this module is an important component when implementing ERP software for businesses, as shared by the consulting team at VNG Cloud.

As HR software collects information about every employee, it also constantly gathers data from all departments. In other words, it collects data from multiple locations at the same time, whether it's about leave of absence or timekeeping for employees.

Due to the vast amount of HR-related data, it is possible to have duplicates or inaccuracies in your system. HR modules can help eliminate such errors by organizing and analyzing information to ensure that the collected data is correct.

One of the significant advantages of an ERP system is its ability to facilitate easy collaboration within internal workflows. However, if each department has an exclusive ERP systems, data sharing may need to be done manually. Therefore, without an integrated HR module, you may need to establish manual information sharing, which can be prone to data input errors.

For example, if your company has a bonus policy based on the number of successfully converted customers, your HR system would require CRM data to record this. You could manually count each converted customer, but that would be time-consuming. Instead, when you add an HR module to your ERP system, your CRM data can be automatically shared with this HR module, allowing for automated bonus management.

Managing, operating, and high-level decisions making can also rely on this HR module to have an overview of the entire HR system. It can be used to implement necessary policy changes, whether that involves loosening or tightening regulations.

For example, you can review the total working hours of each department, then meet with relevant individuals to reduce overtime hours, which can ultimately save a significant amount of money for your company.

Conclusion

There are many modules available for ERP software on the market today. To choose the right module for your business, it is important to list down the functions most needed for your system. This will help minimize mistakes such as selecting unnecessary ERP module, overspending on adding ERP modules.

Choosing the right ERP modules can definitely bring remarkable revenue and market share for your company. If you are still unsure about selecting ERP software and implementing modules for it, do not hesitate to seek advice from the team at VNG Cloud! We always have the right solutions for you.